A pioneer of the streaming revolution, Lyall blends innovative product development with strategic content curation to redefine modern media consumption.

With over 25 years in the media and technology sectors, Lyall Sumner has been instrumental in guiding businesses through the dynamic evolution from traditional broadcast to modern streaming platforms. His extensive experience equips him to offer the following strategic benefits to your organization:

Strategic Product Development: Lyall's expertise in product development ensures the creation of market-ready solutions that are optimized for international operational efficiencies. He adeptly addresses challenging market conditions by developing products that align with current trends and audience demands, thereby enhancing competitiveness and profitability.

Content Management & Acquisition: Lyall’s approach to content curation is deeply rooted in understanding market dynamics and audience preferences. He emphasizes the importance of being responsive to audience demands, identifying cross-market opportunities where content excels, and targeting specific viewer segments likely to engage in both primary and supplementary content. Lyall evaluates content based on its potential to attract new viewers, devises strategies to retain them, and ensures they receive an optimal experience on the platform or channel. This comprehensive methodology not only meets but often surpasses audience expectations, fostering sustained engagement and platform growth.

Comprehensive Industry Relationships: Having collaborated extensively with major content studios and integrated technologies from leading streaming players, Lyall possesses a vast network of industry connections. This enables him to facilitate strategic partnerships, negotiate favorable content deals, and ensure seamless technology integrations, all of which are crucial for expanding your media offerings and enhancing viewer satisfaction.

Tailored Solutions for Business Growth: Lyall's multifaceted experience allows him to provide customized strategies that address your organization's unique challenges and objectives. Whether it's refining content strategies, optimizing product development processes, or navigating digital transformations, his insights are geared toward driving sustainable growth and ensuring your business thrives in the competitive media landscape.

Awards and Recognitions

Throughout his career, Lyall has been recognized for his contributions to the media industry, including receiving both BAFTA and Emmy awards for groundbreaking work in interactive television, video-on-demand, and streaming channels.

Contact

By leveraging his extensive experience and strategic acumen, your organization can effectively navigate the complexities of the media industry, implement innovative solutions, and achieve measurable success in an ever-evolving market.

To learn more about please email or feel free to connect via LinkedIn.